Spotlighting global menswear, PITTI UOMO 109’s January 2026 edition featured Fall/Winter 2026–27 collections with over 750 brands.
A total of approximately 12,500 buyers attended with nearly 19,000 visitors. In total, 758 collections of men’s fashion and accessories, including around thirty fragrance brands, which were a part of Hi Beauty, the new addition to this edition were dedicated to sophisticated perfumery.
” A Pitti Uomo with an engaging and dynamic atmosphere, that passes on positivity into the entire system. Over the past few days, I’ve seen, listened tand talked to many of our exhibitors, the true architects of Pitti Uomo’s success (758 men’s fashion and accessories collections, including the fragrance brands featured in the new Hi Beauty sarea dedicated to research perfumery). They expressed great satisfaction for the quality of buyers they met: all of them were of the highest quality, the most important retailers from both core markets and emerging scenarios. Research and innovation were the central themes of these days at the Fortezza, recognized by all the professionals as points of strength that make the participation in the fair essential. No one hides the difficulties, but Pitti is always an opportunity to present oneself at one’s best, engage with others, regain confidence, and face the season with determination. And in this regard, Italian entrepreneurs, and others, have sincerely appreciated the government’s attention to the fair and the sector as a whole, both with the visit of the Italian Minister Urso, and with the promotional efforts of the ICE Agency.” , CEO of Pitti Immagine
The many special events enlivened the city and enhanced the experience of buyers and journalists from the two acclaimed fashion shows by Guest Designers Soshiotsuki and Hed Mayner, to the special event by Shinyakozuka at the Fortezza, where Pitti Uomo attendees were greeted by a monumental site-specific installation by French architect and sculptor Marc Leschelier.
Image & Video Credits: Pitti Immagine | Firenze, Italy