The 35th edition of Milano Unica returns at Rho Fiera Milano from 12 to 14 July, 2022.

Milano Unica has been an authentic reference point for high-end textiles and apparel accessories for menswear and womenswear. 

 

For FW 2023-24, MILANO UNICA forecasts for a Trend Story that beyond the traditional periods of spring/summer and autumn/winter and suggests a new concept of SEASONLESS for its new proposals of fabrics and accessories.

The idea of MU SEASONLESS stems from the analysis of the global context of constantly growing and more and more complex markets that must simultaneously respond to the inputs and demands of buyers from all over the world.

This is a new challenge for the producers of fabrics and accessories, who are having to explore new solutions by researching the potential of the fibers and experimenting with the various weights of yarns. However, the focus is always on offering Made-in-Italy and for the upcoming edition, going beyond conventional seasons in the use of fabrics and trims.

According to Stefano Fadda, Milano Unica Artistic Director, “If we analyze what we see in the streets of international cities, it is not difficult to understand how the new generations are completely detached from the concept of winter pants, summer jacket and mid-season coat. For instance, T-shirts have become the iconic symbol of “seasonless” apparel, as everybody can wear a T-shirt regardless of the season and occasion. Climate change and, above all, different needs contribute to an increasingly globally interconnected market, where “seasonless” becomes key to responding to concrete needs on a global level”.

Therefore, the upcoming edition of Milano Unica aims to offer the excellence of Italian manufacturing with a new creative mix developing three trends: Seasonless Opulence, Seasonless Nature and Seasonless Flexibility.

 

Image & Video Credits: S.I.Tex S.p.A. | Milano Unica, Italy