The two leading trade show organizers Messe Frankfurt and Premium Group are joining forces to launch Frankfurt Fashion Week.
Frankfurt Fashion Week will be making its debut in Summer 2021. Joining forces to get the event off the ground are the world’s largest trade fair, congress and event organiser with its own exhibition grounds – Messe Frankfurt – and the organiser of Europe’s biggest fashion fair – the Premium Group – as the Initiators, as well as the City of Frankfurt am Main and the German state of Hesse as hosts. Together they aim to create a brand-new ecosystem for tradeshows, conferences, runway shows and events for professionals and consumers in Frankfurt am Main.
“This will transform the financial centre of Frankfurt into a new hotspot for the international fashion and lifestyle scene and create a new, international fashion metropolis. Organizing a Fashion Week in Frankfurt presents a unique economic opportunity for the City of Frankfurt am Main. We are expecting positive knock-on effects with the generation of more than 200 million euros per year for our hometown and the region,” emphasized Peter Feldmann, the Senior Mayor of the City of Frankfurt am Main, at the press conference.
“FFW will be a huge boost to the local hotel, hospitality and transportation sectors. Renowned for its style-defining impact on art, architecture and design and its unique club, bar and restaurant scene, Frankfurt Fashion Week will now also increase the appeal as an international fashion hotspot. It makes me proud that we have been able to attract these three prominent trade shows with no less than 2,000 exhibitors from Berlin to Frankfurt,” concludes Feldmann.
According to the Mayor and City Treasurer, Uwe Becker In the next few years, the city is prepared to provide the necessary funds to show people from near and far that creative Frankfurt has what it takes to host a Fashion Week. Together with the State of Hesse and Messe Frankfurt, the City of Frankfurt really wants Frankfurt Fashion Week to get off to a flying start and make the city the fashion hotspot of Germany.
A core component of Frankfurt Fashion Week are Europe’s biggest fashion fairs, PREMIUM, which has over the years become a relevant business platform for advanced women’s and menswear, SEEK, one of the most progressive trade shows for contemporary fashion, and NEONYT, the leading hub for sustainable fashion. Together with the FashionSustain and FashionTech Conferences, they are all moving from Berlin to Frankfurt am Main.
Five platforms, three trade shows, two conferences, over 2,000 designers, brands and fashion companies – Frankfurt Fashion Week aims to become an extremely attractive and relevant destination for the international fashion business.
Anita Tillmann, Managing Partner of the Premium Group says, “Frankfurt Fashion Week is aimed at a forward-looking, digital-savvy fashion and lifestyle community. B2B, B2C, B2P, P2P – all avenues are open. A synthesis of fashion, lifestyle, digital innovations and sustainability is always guaranteed to result in something new and unexpected. And that is exactly our aim. Frankfurt is a fresh, new location for this and we’re looking forward to it.”
With leading international fairs like Techtextil, Texprocess and Texworld – and over 50 textile fairs worldwide – the Texpertise Network of Messe Frankfurt will also open up further synergies, for a networked and more sustainable way of doing business in the textile supply chain.
Image & Video Credits: Frankfurt Fashion Week, Germany