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Givaudan’s new fragrance, VivaScentz is a leading edge innovation with holistic well-being benefits; a first for the fragrance industry


Givaudan, the flavours and fragrances company marks Global Wellness Day, by launching VivaScentz, a crafted fragrance with well-being benefits across all categories of perfume including fine fragrance, personal, home, and fabric care as well as oral care flavours. This new technology, at the forefront of the fragrance industry, aims to help consumers achieve a holistic sense of well-being.

Givaudan’s Health and Well-being Centre of Excellence in Ashford has been collaborating with a renowned research academic partner to build a metric that measures overall well-being, covering the psychological, physiological and social dimensions in a fragrance context. This way, Givaudan has fostered the connection between fragrance and well-being especially with a scientific evidence.


VivaScentz is a new fragrance design technology that enables Givaudan teams to craft perfumes and oral care flavours capable of improving the well-being of consumers.



Through rigorous tests carried out by more than 2,000 consumers, the company demonstrates that fragrances created with the VivaScentz technology can positively impact the user’s overall state of well-being. 89% of consumers from the study believed that fragrances and oral care flavours can improve their well-being, helping them to achieve a more positive attitude to face their everyday lives.

Jeremy Compton, Global Head of Fragrance Science and Technology quotes: “Health and well-being has never been more important given the unprecedented situation that we are all facing today. That is why we are thrilled to add another proprietary innovation, VivaScentz, to our collection of enhanced health and well-being technologies. Aligned to our Company’s purpose of creating for happier, healthier lives with love for nature, it will influence the way perfumes are created and will bring meaningful fragrance solutions to meet the growing consumer demands to counterbalance negative feelings and stress.”  

Givaudan has been a global leader in the creation of flavours and fragrances, with its heritage stretching back over 250 years, with a long history of innovating scents and tastes. In the fiscal year 2019, the Company employed over 14,900 people worldwide and achieved sales of CHF 6.2 billion and a free cash flow of 12.7% of sales.


Image & Video Credits: Givaudan, France