The Milan edition rescheduled for September 7 to 9, 2020

The Executive Committee of Milano Unica has now postponed the date of the 31st edition, initially scheduled in July. The new dates for the trade show are September 7, 8 and 9 always at Fiera Milano Rho.

Given the current evolution of the coronavirus crisis, the decision has been widely appreciated and accepted. Especially since the circumstances make it complicated for exhibitors to prepare the new collections and, in addition, many companies are currently committed to converting their activities to ensure the production of medical equipment.

 

 

 

“This was a necessary decision that will hopefully have a positive effect on the situation, as hoped by the Italian Government and, especially, by frontline healthcare workers, whom we cannot thank enough,” said Alessandro Barberis Canonico, President  of Milano Unica.

Massimo Mosiello, General Manager of Milano Unica, added that the priority is now to inform all exhibitors about the new terms and criteria for participation, reminding that the trade show is a “service organized by entrepreneurs for entrepreneurs.”

The traditional presentation of Tendenze is held in digital form, a tool that has allowed everybody to remain connected also in this difficult time.

 

Image Credits: Milano Unica, Italy