This Privacy Policy describes the information we gather through our Services and how we use and process them. This privacy policy (“Privacy Policy” or “Policy”) explains the data protection practices of and TrendLAB, its subsidiaries and affiliates (collectively, “we” and “us”) when you visit or use the websites, mobile-optimized version of our websites, and our digital applications to which this policy is linked, as well as when you visit or use third-party subscription pages and or submit offline subscription forms and requests, for print and digital magazines, websites and other editorial properties published by us. Third-party subscription pages for Publications and other interactive web and digital pages where we collect information about you are considered “Services” when linked to this Privacy Policy and this Policy applies to information collected through such pages, but this Policy does not apply to other information collected through the third party website(s). For the avoidance of doubt, this Policy also does not pertain to the editorial activities of our Publications, journalists, editors, photographers and other editorial staff who may collect, publish and distribute information about you from sources unrelated to your use of the Services (collectively, “Editorial Activities”). If you do not agree to this Privacy Policy, you must discontinue using the Services and all components and features therein. By using the Services, you acknowledge you have read and understand this Privacy Policy.

The information We Collect:

We obtain information about you through the means discussed below when you use our Services. The information we collect and the purposes for which we use it will depend to some extent on the specific Services you use and how you interact with us. For example, we collect the information you provide when you register for a part of our Services, register for a summit or event, make a purchase of goods or services, request a refund, participate in our social networking features, request back issues of our Publications, subscribe to our Publications, subscribe to newsletters, promotional correspondence, or other electronic services, or send us an email or feedback. If you elect to post material to any blogs or forums, or participate in our social networking features or other community boards that may be offered on our Services, then such materials will be collected and some information, including your posted pseudonym, may be publicly available for others to view. We, or our service providers on our behalf, may collect the following information about you or your use of the Services.

Information You Provide To Us:

  • Registration, Subscription or Contact Information such as e-mail address, name, phone number, shipping address, and billing information
  • Customer service information such as questions and other messages you address to us directly through online forms, by email, over the phone, or by post; and summaries or voice recordings of your interactions with customer care
  • Demographic, statistical and interest information such as your age, date of birth, gender, interests, lifestyle information, and hobbies
  • Financial and transactional information such as credit or debit card number, verification number, and expiration date, to process payments and information about your transactions and purchases with us
  • Employment or Education Information when you register for events or for networking insights services such as education history, employment experience, business contact information
  • User-generated content such as comments on articles, photos, videos, audio, any information you submit in public forums or message boards, reviews and feedback or testimonials you provide about our Services
  • Research, survey, or sweepstakes information (including contact information and user generated content) collected if you participate in a survey or sweepstakes; includes information needed for you to participate (such as contact information), and to fulfil your prize
  • Contact Information about others (including personal identifiers) such as name and mailing address to send a gift or use our send-to-a-friend functionality. If you use send-a-friend on our Services, your email address may be included in the communication sent to your friend.
  • Social media information (which may include contact information, photos, location, user generated content, demographic information) if you link your account or access the Services through a third-party connection or log-in, we may have access to any information you provide to that social network depending on your privacy settings such as your name, email address, friend list, photo, gender, location, and current city; and information you provide to us directly through our pages on social networking and blogging platforms (e.g., Facebook, Instagram, Snapchat, WordPress, and Twitter)
  • Other information any other information you choose to directly provide to PMC in connection with your use of the Services

Information We Collect Automatically:

  • Device information and identifiers such as IP address; browser type and language; operating system; platform type; device type; software and hardware attributes; and unique device, advertising, and app identifiers
  • Internet network and device activity data such as information about files you download, domain names, landing pages, browsing activity, content or ads viewed and clicked, dates and times of access, pages viewed, forms you complete or partially complete, search terms, uploads or downloads, the URL that referred you to our Services, the web sites you visit after this web site; if you share our content to social media platforms; and other web usage activity and data logged by our web servers, whether you open an email and your interaction with email content, access times, error logs, and other similar information.
  • Geolocation information such as city, state and ZIP code associated with your IP address or derived through Wi-Fi triangulation; and precise geolocation information from GPS-based functionality on your mobile devices, with your permission in accordance with your mobile device settings.

Information From Third Parties:

  • We may also collect the information outlined above, such as contact information, demographic and social media information, from other sources including public and commercial data sources, affiliates, entities providing conferences and other event, marketers, social media networks, third party advertising partners in accordance with your privacy preferences on such services, and partners such as those providing surveys or sweepstakes with us. We use this information to update, validate or supplement the information that you provide or we collected automatically, to target our communications so that we can inform you of products, services and offers that may be of interest, and for internal business analysis or other business purposes.  If other users of the Services provide information about you, such as your name and mailing address to send a gift or to use our send-to-a-friend functionality, we collect that information from such users.

Links To Third Party Sites:

  • When you are on the Services, you may be directed to other websites that are operated and controlled by third parties that we do not control. We are not responsible for the privacy practices employed by any of these third parties. If you access a third-party website from the Services, you do so at your own risk, and you understand that this Privacy Policy does not apply to your use of such websites.

Our Newsletter – If you subscribe to this service, you must provide us with some personal data so that we can provide this service to you. This includes your email address and could include additional data such as name, job title, company name, company type, company size, business type and company region. Other non-mandatory personal data may also be gathered. Signing for the newsletter implies your consent. You can unsubscribe at any time, using a link inside a newsletter, that will delete all the gathered information. Personal data will be retained for a period of up to 2 years for a dormant account, i.e. an account which has not been used.

CookiesLike many websites, we use cookies and similar technologies to collect additional website usage data. Website usage information is collected using cookies to monitor aggregate site usage metrics such as total number of visitors, pages viewed etc. We use both “session cookies” (which expire once you close your web browser) and “persistent cookies” (which stay on your computer until you delete them). Google stores such information. Google’s privacy policy is available at: We may at some point publish Google AdSense interest-based advertisements on our website. These are tailored by Google to reflect your interests.

Cookie Management:

  • Analytics – To learn about Google Analytics’ currently available opt-outs for the Web, please visit
  • Disabling Advertising Cookies – Some of the advertising service providers may be members of the Network Advertising Initiative, which offers a single location to opt out of ad targeting from member companies. If you opt-out of receiving targeted ads in this manner, you will continue to receive advertising messages after you opt-out, but they will not be customized to you based on your use of the Services and/or third party websites.
  • Using Browser Settings – You can disable and/or delete most types of cookies by using your browser settings. Please note that if you use your browser settings to block all cookies you may not be able to access parts of our or others’ Services. The following links provide information on how to modify the cookies settings on some popular browsers:
  • Apple Safari
  • Google Chrome
  • Microsoft Internet Explorer
  • Mozilla Firefox

Update To Terms – We may change our Service policies, and Terms. Unless otherwise required by law, we will notify you at least 30 days before we make changes to these Terms and give you an opportunity to review them before they go into effect. Then, if you continue to use the Service, you will be bound by the updated Terms. If you do not want to agree to these or any updated Terms, you can request an account deletion.

Your Rights – Accessing or rectifying your personal data We want to make sure that your personal information is accurate and up to date and you have the right to request a copy and update the personal data that we hold about you. You may ask us to correct or remove information you think is inaccurate. If you would like to invoke this right, please email, or write to us at the below address.

Deletion – Based upon the retention periods described above we will remove your personal data from our platforms.

Object, Restrict or Withdraw consent – You may wish to object to or restrict our ability to process your personal data, this can be done either via email or in writing, using the contact details below. Further context may need to be requested to ensure we can carry out the relevant tasks on our platforms to perform the request.

Portability – You may wish to port your personal data to another platform. This can be done either via email or in writing, using the contact details below.

Who We Are and How to Contact Us – We are the data controller responsible for defining and managing how your personal data is processed. Our company name is & TrendLAB. Our email address is

To Whom We Disclose Information – Except as described in this Policy, we will not intentionally disclose the Personal Data or Client Data that we collect or store on the Service to third parties without the consent of the data subject. We may disclose information to third parties if you consent to us doing so, as well as in the following circumstances

Unrestricted Information – Any information that you voluntarily choose to include in a Public Area of the Service, such as a public profile page, will be available to any Visitor or User who has access to that content.

Service Providers – We work with third party service providers who provide email hosting, core corporate applications, web hosting, maintenance, and other services for us. These third parties may have access to, or process Personal Data or Client Data as part of providing those services for us. We limit the information provided to these service providers to that which is reasonably necessary for them to perform their functions, and our contracts with them require them to maintain the confidentiality of such information. Service providers include AWS, Mailchimp, Google, WordPress.

Non-Personally Identifiable Information – We may make non-personally identifiable information available to third parties for various purposes. This data maybe automatically collected and would be analysed to create an aggregated view of the data, ensure the reported information was anonymous.

Law Enforcement, Legal Process and Compliance – We may disclose Personal Data or other information if required to do so by law or in the good-faith belief that such action is necessary to comply with applicable laws, in response to a facially valid court order, judicial or other government directives, or to otherwise cooperate with law enforcement or other governmental agencies.

Change of Ownership – Information about data subject, may be disclosed and otherwise transferred to an acquirer, successor or assignee as part of any merger, acquisition, debt financing, sale of assets, or similar transaction, as well as in the event of an insolvency, bankruptcy, or receivership in which information is transferred to one or more third parties as one of our business assets and only if the recipient of the personal data commits to a Privacy Policy that has terms substantially consistent with this Privacy Policy.

Our Data Security – We have appropriate security measures in place to prevent personal information from being accidentally lost, used or accessed in an unauthorized way.

This privacy policy was last updated on 02 September 2020.

© | Trend | Lab ® ™