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The beauty retailer launches Instagram checkout with more than 80 of its coveted brands


Sephora reveals its new digital collaboration with Instagram, bringing beauty inspiration and shopping together for one seamless client experience. Together, the leading beauty retailer and social platform are building the best online shopping experience for the @sephora community of 20 million followers.

In this new digital storefront, you can buy a product available with checkout right from your feed or stories at the moment of inspiration. Sephora has brought along more than 80 of its brands onto Instagram checkout to make client shopping faster, easier, and more convenient. This allows these brands to scale their business on the inspirational platform and provides a connected beauty buying experience across different Instagram accounts.

“Sephora is thrilled to work with Instagram on this unique social shopping experience,” said Carolyn Bojanowski, SVP and GM of eCommerce for Sephora. “Our clients engage with social media in so many ways, like drawing inspiration from the community, getting tips from experts or learning about new beauty trends so we’re always looking for new ways to enhance that beauty journey. We’re excited to deliver Instagram checkout, a new, seamless, direct, and secure way to shop across our brands’ accounts, while still getting the perks of being a Sephora client.”



More on the new Sephora checkout experience:

Instagram checkout allows clients to shop securely from Sephora directly from their feed and stories. Once they select a product, checkout happens without ever having to leave Instagram. Shoppers get Sephora perks, including earning Beauty Insider points on Instagram checkout purchases, Sephora client service, easy returns and more

Sephora has partnered with more than 80 brands to make shopping your favorite beauty products or newest discoveries easier than ever. Clients can shop via Instagram checkout from brands across makeup, skincare, haircare and fragrance including By Rosie Jane, Dae, Drunk Elephant, Milk Makeup, Olaplex, Maison Martin Margiela, Make Up For Ever, Sephora Collection, Shani Darden Skin Care, Summer Fridays and many more. For a full list of brands, you can visit the Link here.

“Beauty lovers come to @sephora every day to discover products and connect with brands,” said Eva Chen, VP of Fashion Partnerships for Instagram. “Together with Sephora, we want to make shopping inspiring and seamless for this community. So you can see a product you love and buy it in just a few taps with Instagram checkout.” Checkout is available on the @sephora Instagram account for Sephora’s several brand partners.

Though some Sephora stores remain closed because of coronavirus, the company’s e-commerce sales had grown more than 30% during March 2020. Both April and May, saw 67% year-over-year growth, and that explains this push to capture more digital sales.


The Company

Sephora opened its first U.S. store in New York’s Soho neighborhood in 1998 and today, the company operates over 2,600 stores in 34 countries worldwide, with an expanding base of over 460 stores across the Americas. The Sephora Americas headquarters are located in San Francisco, with corporate offices in New York, Mexico City, Montreal, Toronto and São Paolo. Post Covid, phased reopenings are planned for USA with over 70 stores across 13 states starting from on May 2020.

Launched in the U.S. in 1999, the foremost beauty site on the Internet is also Sephora’s largest North American store and is where clients can engage with the Beauty Insider Community and other brand happenings.




Image Credits: Sephora, USA