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Burberry is the first major fashion house to announce plans for showcasing the traditional Spring/Summer 2021 fashion runway show as per global fashion calendar. 


Fashion Weeks and Fashion Shows across the globe have seen major restructuring, cancellations or postponements. Instead, digital versions have come in place with virtual showrooms and virtual presentations.

British Fashion Council has just presented London Fashion Week in its first digital format. However, the British luxury brand, Burberry has just announced to host a physical fashion show. Currently headed up by Ricardo Tisci, the brand has revealed that it will stage a live physical presentation on 17 September, adding that the showcase will be open for everyone to view digitally

The show will take place in a yet-to-be-announced location in the British Outdoors with an ideology that : Now more than ever, we have to reimagine, to change, redefining our fashion landscape through new forms of expression. Opening new spaces to our global community as we reconnect with nature and each other. 



Riccardo Tisci quotes, “As humans, we have always had a deep affinity to nature. We have had to respect and rely upon its power for our very existence, whilst marvelling and revelling in its extraordinary beauty. Especially recently, we have all yearned to reconnect again and for this show, I wanted to celebrate these feelings by bringing our community together in a creative experience that takes place within the beautiful, natural landscape of Britain.”

In line with the brand’s previous two runway shows, this digital experience will be certified carbon neutral ensuring measures are taken to reduce the presentation’s environmental impact and any remaining emissions will be offset through Burberry’s Regeneration Fund.





The Burberry Autumn/Winter 2020 Runway Show in London


**The brand has released its Annual Report of 19/20 which states that the FY 2019/20 results were significantly below and has delivered Revenue of £2.6 billion, down by 3% at reported rates, and 4% at constant exchange rates (CER). Its adjusted operating profit on a pro forma* basis was £404 million, down 8% at CER. The brand has reported an operating profit of £189 million, down 57%, after charging £244m of adjusting items, predominantly related to asset impairments resulting from the impact of the Covid pandemic. The report also states that since January 2020, Burberry has temporarily closed sites across Asia, EMEIA and the Americas, ahead or in line with government restrictions in order to protect its employees, customers and the brand communities. This included the closure of its head office in London as well as internal manufacturing sites across the UK and Italy.


Image & Video Credits: Burberry, U.K