What it is:
With 60 years of design award experience, The Woolmark Prize is one of the most innovative and cutting edge design award, internationally. In keeping with a long tradition of supporting individual excellence in design, the prize aims to highlight the beauty of the Merino wool fibre at the hands of the world’s finest designers. Five regional awards will be held in Australia, China, India, Europe and the US.
What they win:
Supported internationally by key fashion councils including the Council of Fashion Designers America, British Fashion Council, Mercedes-Benz Fashion Week Madrid and Premsela Foundation, the winner from each region will receive a financial contribution towards their next collection as well as an invitation to participate in the international final; + A $100,000 to assist in underwriting their next fashion show + international retail partners such as Harvey Nichols in the UK, Lane Crawford in China, Eickoff in Germany and Bergdorf Goodman in the USA + Press & Media Support etc etc
What it means:
The designers are required to present sketches of a Merino wool capsule collection comprising of six outfits, with one full outfit to be produced. These collections will be judged by a panel of local and international experts. Judges internationally include Franca Sozzani, Narcisco Rodriguez, Alexandra Shulman, Steven Kolb, Sally Singer, Linda Fargo, Giles Deacon, Christiane Arp, Uma Wang, Priya Tanna and Kirstie Clements.
The 10 chosen designers from India are:
- Aneeth Arora
- Arjun Saluja
- Gaurav Gupta
- Pankaj and Nidhi
- Rahul Mishra
- Rimzim Dadu
- Ritesh Kumar
- Samant Chauhan
- Smita and Himanshu
- Zubair Kirmani
The India judging panel comprises some of the country\'a most respected industry representatives including: Priya Tanna – Editor, Vogue India, Simon P Lock – Founder of Australian Fashion Week, Sunil Sethi – President of Fashion Design Council of India, Pradeep Hirani – CMD of Kimaya Fashion Pvt Ltd.
- By Annou Iyer
Pic Credit: Woolmark India
Pic 1: Mr. Simon Lock with Mr. Sunil Sethi
Pic 2: LtoR – Gaurav Gupta, Shani Himanshu, Pradeep Hirani, Simon Lock, Amir Sheikh, Rahul Mishra
Pic 3: LtoR – Aneeth Arora, Samanth Chauhan, Zubair Kirmani, Arjun Saluja, Pankaj & Nidhi, Ritesh Kumar