An overview of the fashion industry’s resilience worldwide as the international fashion markets open up across the world, including a video report dedicated to the fashion industry and its pipeline to secure an exciting and sustainable future.
...So what awaits the fashion industry? It’s fairly safe to say that the future of fashion revolves round 10 key points.
1. We will see greater collaboration, alliances, mergers and acquisitions amongst brands.
2. Everything to do with digital will accelerate and the wholesale system will decline.
3. The Chinese will bounce back first to account for as much as 50% of the luxury market, and they will do their shopping at home.
4. Local could be the new black as we see fewer and smaller collections, together with reshoring and investment in local manufacturing. City centre business models reliant on maximum footfall are at odds with social distancing.
5. Longevity, investment potential and heritage factors will count evermore in consumer decision making. In-season retail will slowly win through.
6. The concept of fashion shows will be completely overhauled.
7. Digital will become a key component in sales and fashion presentations as buyers travel less.
8. Resale, rental and transparently sustainable business will grow.
9. Athleisure and loungewear are far from over – especially as working from home will become the norm for some sectors.
10. The shift to more restrained, timeless pieces will ultimately give way to exuberance and excess – just as wartime fabric rationing paved the way for Dior’s New Look collection in 1947.
- David R. Shah, editorial director
TEXTILIA, CHINA TEXTILE, FASHION NETWORK, TEXTILE
NETWORK, RTWmag.com, ZOOM ON FASHION TRENDS,
PROFASHION, SENKEN SHIMBUN, TEXTILE VIEW, TWIST WTIN, SOFIA CELESTE (FREELANCE)