GEN Z _ GEN FUTURE: TRIBE CULTURE 5.0
The short form of “Generation Z”, GENZ generation of the future (Gen future) - the first generation that has used the internet since birth and for which cognitive structure and verbalisation are filtered through technology (5.0).
A generation that is perpetually connected, living all kinds of relationships and experiences on-line: from friendship to study, from shopping to entertainment, from the sense of community to virtual socialisation
Also the most aware of environmental issues - is the generation that sparked green consciousness in the world.
This world has inspired Milano Unica's research into trends for SS 2021, determining a creative and cultural synthesis that establishes a connection between youthful aesthetics and ancestral tribal emotions, depicted within 3 symbolic landmarks, Mexico City, Los Angeles and Papua New Guinea.
And this is how the 3 trends for Spring-Summer 2021 are conceived:
TROPICAL RAVE IN MEXICO CITY
- mixes Mexican rituality with rave party techno tropical music. Here nature is the protagonist for prints and colours.
INDIAN CHILL OUT IN L.A.
- connects memories made of spices and riches from maharajahs with a passion for waves and the liberating energy of surfing. The style in this theme is decorative, sophisticated with colours of the vegan world and touches of rock ambient transgression.
BRITISH CLUBBING IN PAPUA
- proposes an ideal comparison between the craftsmanship of the fire people and the sartorial tradition typical of English clubs. Comfort and elegance mingle and the hybridisation between hi-tech fabrics and raw natural fibres emphasise the importance of researching materials.
- Annou Iyer