“Ecorotica”, is the chosen theme for the Fall/Winter 2020-21 Trends and Milano Unica has undoubtedly indicated an innovative direction for the creation of the new collections.
Combining two opposite universes, “Ecorotica” creates some interesting points on how the elements of Sustainability and Eroticism influences aesthetics, style and contemporary life.
Stefano Fadda, who leads the Style Committee, explains that: “The theme of eroticism stems from the observation of the attitudes that social networks have sparked off on a global level - the law of “like” imposes a need to show oneself and to appear in order to be approved and posted. In this general context of self-promotion and self-revelation, eroticism is seen as a tendency towards sensual attitudes, which also determines precise aesthetic choices.”
The trend story also underscores the importance of
sustainability, and respect for the
environment with a production chain that employs eco-friendly processes and
does not overlook recycling.
Milano Unica is scheduled to take place in Milan - 9, 10, 11 July 2019
- Annou Iyer