The creative energy, stylistic innovations and overall quality of the proposals met with the favor of all the best national and international buyers at Pitti Immagine Uomo no. 92: the foreign figures confirm the excellent results recorded last June whilst there is a slight drop for Italy (due to the strikes in the transport sector) 19.400 buyers attended the trade show, over 30.000 visitors. 

The big international and Italian buyers confirm Pitti Immagine Uomo’s position as as a global reference point due to its lifestyle dimension and quality scouting, which aims to present the most interesting new ideas from the very best Italian and international companies that experiment with and innovate styles and materials. 

The variety of the collections and presentations, the international partnerships (see the Guest Nation Australia, Japan Fashion Week, Liberty projects) and the special events (the exhibition at Palazzo Pitti, the JW Anderson and Off-White catwalk shows, the accolades to the Italian designers Curradi and Alanui…), confirm the same. 

In quantitative terms, there were 19,400 registered buyers: foreign attendance was confirmed at about 8.400 international buyers arriving in Florence. The total number of visitors widely exceeded 30,000. 

Here is the ranking of the countries attending: Germany (907 buyer), Japan (825), Spain (640), UK (507), The Netherlands (435), China (385), France (363), Switzerland (296), Turkey (369), USA (276), South Korea (241), Belgium (268), Russia (219) Austria (174), Portugal (148), Sweden (144), Greece (128), Denmark (116), Poland (96) and Canada (77). 

“With regard to the data for Italy,” says Raffaello Napoleone, CEO of Pitti Immagine, “we have to think about what has happened in our distribution system: classic retail has narrowed greatly, internal consumption has remained stationary… a buyer on a big digital platform purchases a lot more than a little boutique can order, even if it is of high quality.  Basically, these trends reflect the fair’s increasingly stable international leadership.” 


Annou Iyer