Following on from Before Design: Classic, Ciarmoli Queda Studio’s project dedicated to
exploring the concept of the classic presented at the 55th Salone del Mobile di Milano, for
the 2017 event the pair will be delving into at the world of contemporary design in their
inimitably original, unusual and exciting approach.

The result is DeLightFuL, a visual and sensory exploration of everyday living
and the contemporary space, reflecting on the new generations and investigating the new
ways in which they live in and conceive the domestic space: fluid and cross-cutting, a
balance between technology and archetypal living, between public and private, between
basic needs and new desires in a bid to achieve creativity and overturn the traditional
subdivisions into functional areas.

This approach to living beyond borders in a transitory and shared lifestyle is reality for the
under-36 year old Millennials, who today represents a quarter of the world's population.
Before the Millennials, nobody ever considered living space as a flexible and temporary
configuration capable of changing rapidly to meet changing needs, requirements and life
stages, in a generation that feels equally at ease in Milan or New York, living ever-more
mobile lives inside and outside the four walls of the home. The always-connected
Millennials are the generation of “me” and of social sharing. Surrounded by design, well
informed and with well-defined tastes, they seek personalisation and shun
standardisation; they care about quality, and have a concept of luxury that revolves
around “experience and authenticity”. This increasingly widespread trend is something
that we may define as “primitive luxury”.

“Primitive luxury” is a design approach that strikes a balance between today and
tomorrow; it is an evolution of the response to authentic, essential and primordial needs
expressed through a richness of precious and recherché materials, seductive forms, and
warm, welcoming solutions.

- Annou Iyer